Liveurope partners with Pro Helvetia to support the next generation of Swiss artists
We are happy to announce a partnership with Pro Helvetia – Swiss Arts Council. Through this collaboration, we want to strengthen our connection with the vibrant Swiss music scene and propel the careers of up-and-coming Swiss artists.
Boosting the circulation of Swiss artists
The partnership aims to create new opportunities for emerging Swiss acts to perform in some of the most iconic European concert halls, enhancing their international exposure and connecting them with new audiences.
“Located in the heart of Europe, Switzerland boasts a remarkably diverse cultural landscape and is home to many promising artists. It’s a strategic market for us at Liveurope, and we are thrilled to be able to tighten our connections with the Swiss music scene through our collaboration with Pro Helvetia” – Elise Phamgia, Liveurope coordinator
Building on the success of the Liveurope bonus mechanism, 21 iconic music venues will receive financial incentives when booking emerging Swiss artists. These bonuses serve as both an incentive and a safety net, mitigating the financial risks of booking emerging non-national artists.
Liveurope to integrate a Swiss member venue
The partnership will also allow for the integration of a Swiss venue in our platform. As a full Liveurope member, the venue will gain access to all our activities, including financial support for booking emerging non-Swiss European artists. Acting as an ambassador for the Swiss music scene within the network, the venue will play a pivotal role in pushing the next generation of Swiss acts onto the international stage. The name of the selected venue will be announced in the next weeks.
“Europe remains the first and most important export market for Swiss artists. As the Swiss Arts Council, it's vital for us to be able to promote exchanges, create networks and seize opportunities for the emerging Swiss music scene, which is particularly rich and innovative now. Liveurope is a proven platform through which we believe we can consolidate together the essential links between artists and clubs in a sustainable way.” - Dominique Rovini, Head of Music at Pro Helvetia